Design Commentary:
This deck uses the third iteration brand style for Traction House. It was introduced in early 2019. The navy blue backdrop lends itself well to photography and brighter highlight colours leveraged on the info graphics. Even though this is a static PDF slide deck, I'm a big fan of leveraging design techniques that give off the appearance of a more dynamic experience. One of the ways I do this is using lens blur with popup boxes to shift the focus of the audience to a new piece of information without leaving the slide (see slides 12-14). This allows us to add commentary in context of a slide topic.
