This decade's first big hair trends include looks at every length that can be tailored to your hair texture and personal style. CC: Serums and sheet masks are staples in every Korean home, so it was only natural we launched with a collection of the hero ingredients of Ginger + Vitamin C, Beet + Vitamin A, and Kale + Vitamin B in a serum and sheet mask formula. And herein was the white space: the absence of a stakeholder who had the ability to identify, market, and nurture Korean products and brands with the potential to become key players, and make them relevant and appealing to American consumers.

VIDEO: The Five Biggest Haircut Trends of 2020. SL: We’re traveling to Korea constantly and always tap into our network of beauty insiders, like our makeup artist and beauty editor friends in Korea to hear about the newest trends. You should be taking care of your skin whenever and wherever you are. We get so many messages from newly confident women who feel more beautiful with healthy skin. Since the air in a plane is so drying for your skin, be sure to prep for the flight ahead with a moisturizing regimen for your thirst-quenched skin. We are able to incorporate diverse men and women, with all different skin tones and textures and skin types and concerns. We don’t speak to skin tones, we talk about skin concerns and types. What are you most excited about for the brand in the upcoming months?CC: The upcoming months are packed with amazing new launches that we are so excited to share with our beauty community. Francisco, Modern Luxury Sweet Chef’s mission is to bring K-beauty staples into every home, which is why we’ve partnered with Target for the launch with plans to expand to more retailers in 2019. For example, we worked endlessly with our lab in Korea to create the OG Watermelon Glow Sleeping Mask.

We often get questions from our customers about what our best products are.

Why did you think it was important/time to create Glow Recipe's offshoot brand Sweet Chef, which just launched? We realized how unique our perspective is, and it was ultimately another driver for us to make something special with our own spin. Consider this your chance to steal their get-ahead secrets, and grow from the real-life lessons they’ve learned on the job. SL: Also, skincare is a universal category. People are beginning to understand that you have to start with beautiful skin. Glow Recipe is every beauty bloggers favorite, and the hit brand can be found on every beauty Instagram feed and beyond.

8 of the Most Beautiful Protective Styles to Try This Summer, What Is a Capsule Wardrobe? Today, you can also find Glow Recipe's products at Sephora, and beginning later this month, Target, with the launch of Sweet Chef, a sister brand that's even more budget friendly with all of its superfood-based formulas ringing in at $20 or less. A very high concentration of fruits, antioxidants, and amazing ingredients. While the sleeping mask is one of their most popular products, that's not the end of Glow Recipe's influence. SL: My advice is this: you can come up with an amazing idea and want to start right away, but before doing so, define whether you have the relevant network, experiences, and resources. Having worked in the beauty space in both countries, it has given us a great background to bring these brands to the US from Korea. VIDEO: Beauty School: How to Properly Cover A Pimple. At Modern Luxury, connection and community define who we are. Upgrade your lingerie drawer with these top-rated body shapers. Interiors Scottsdale, Modern Luxury Weddings Or, you can get the look instantly with the help of some clip in extensions. We’re both busy entrepreneurs, Christine is a mom, and we wanted something to work really hard for us at night. The Watermelon Sleeping Mask blew up during spring 2017. All these trends began to come over from Korea, but companies weren’t marketing them in a way that translated well to this American market. What are some ways you help these Korean brands translate to the US market? The pair bonded over their love of Korean skincare products like sheet masks. Social media has played a big role in that. There also wasn’t a product that gave us a powerful, instant result with one step. What K-beauty ingredients/trends do you think the US is missing out on or will be the next big thing?

We are always looking for the best-in-class natural and harsh-free ingredient stories and innovations to consistently create products to fill the gap between K-Beauty and the American consumer. Putting a spotlight on diversity in fashion & the creative minds dedicated to bridging cultures. SL: We realized that our grandmothers both rubbed watermelon rind on our backs during the summer heat, and it would miraculously heal all our rashes within a day. Really detoxify and draw out impurities from your pores. That’s been our whole lives. While they may not always make the best-dressed list, they do require a certain breed of celebrity to pull off. So, it is not just a delicious, great-to-look-at fruit, but we both grew up with it and have very special memories of it.

We take your privacy seriously and want you to be aware that we have recently made changes to our Privacy Policy, which can be found here. Luxury Dallas, Modern CC: As Korean beauty has come into the US, it has opened up a conversation about different types of beauty practices. You’re starting with the foundation! Why do you think there’s a continued interest in K-beauty in the US? Glow Recipe is exploding!

Luxury Weddings Atlanta, Modern Luxury Interiors If you're embarking on the keto diet, here are the must-have items to add to your cart. You were offered investment funds on Shark Tank, but ultimately didn’t accept them. We felt like we had a mission to break it down into a digestible, condensed routine. CC: Exactly. A favorite among beauty bloggers, the hit brand can be found on every beauty Instagram feed and beyond. There are a couple of tips we give: whatever cleanser you use, make sure you’re taking the time to massage it into the skin. Boston, Modern Luxury The NuWa team was invited into their New York Headquarters, adorned with their signature watermelons, pink sweatshirts emblazoned with a magenta phrase, “you jelly?”, and very happy employees. If that’s too much, just make sure you massage your face for a full minute. We were the first to report on glass skin and the 7-skin method here in the states, and have used these trends to create specialized skin routines, as well as educational videos on our social channels. We can tap into different cultures globally.

We developed a sleeping mask with some of the best labs in Korea to use ingredients that work really hard for you. That was the catalyst. Always ask the important questions needed for your brand to succeed.

Our upcoming launches use key ingredients in really unexpected ways, so we can’t wait for everyone to see! Congratulations—tell us about why you started the company!SARAH LEE: When we first sought out to build Glow Recipe, we saw an opportunity to fill the gap between Korean brands and the US consumer by leveraging our bicultural and bilingual beauty backgrounds in a market that was on the cusp of exploding. SL: There are a lot of Koreans who are fluent in English, but having our marketing and brand-building experience in the US prepped us to adequately leverage our networks in Korea and bring it to this market. Even the approach to skincare between Korea and Asia was very different than what was happening here when we first started. CC: We were reaching a point where so much was happening in the beauty industry, and as industry insiders, we got to see so much of it. In fact, Glow Recipe’s founders consider their mission to make the label “K-beauty” a thing of the past. And there’s really no correct answer since it depends on skin types, concerns and your existing skin routine. There’s really no such thing as a typical day at a startup! A lot of skin issues come from people buying all these products and slathering them on their skin, without starting with a clean canvas. With the social nature of K-Beauty, a community is built among beauty lovers to share, support and empower one another. As they say, is history. If you're struggling with breakouts on your chin and jaw area, read this. Luxury Weddings California, Modern SL: We believe K-beauty and effective skin care products should be used by everyone, not just the skincare savvy. They have since launched and maintained one hundred percent ownership of the wildly successful Glow Recipe (they were profitable in three months after launch), a curated hub for tried and tested products from their experiences and knowledge of Korean beauty. Think of a highway. SL: We only started last year, so it’s a very young brand!

© 2017 THE NUWA • ALL RIGHTS RESERVED • SITE DESIGN BY pipdig, Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), London Fashion Week SS19: Minimalist Focus “Anissa Aida”. CC: Our Watermelon Pink Juice Moisturizer is 90% watermelon. We use cookies to improve the Modern Luxury experience - to personalize content and ads, to provide social media features and to analyze our traffic. As seen on Kerry Washington, 2020's bob has textured, softer edges, and looks amazing whether you part it down the middle or off to the side. It has been a catalyst. CC: Leverage your network. If it is full of fallen trees and trash, no cars are getting through that highway. They are able to exfoliate, regenerate, and hydrate the skin at the same time. Soon after, we partnered with Sephora to bring Korean brands to their marketplace.

Tune in to learn from brand founders and experts on everything from self-care tips to manis and how to build a beauty business! SL: During my most recent trip to Korea, I saw PHAs everywhere!



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