ETF Provider Webinar Series Episode 2
Date 2019 Client SmartBe Wealth Services Webinar Design Model PDF Location Calgary
I worked with SmartBe Wealth on their presentation decks for a 3-part webinar series geared to provide Canadian financial advisors and accredited investors with an enticing, educational look at smart beta investment vehicles.
The SmartBe brand was built to steer clear of the classic cookie cutter investment manager brand look (vanilla lifestyle istock and “safe” colour schemes). SmartBe had previous invested in custom illustrations that thematically suggested attractive features of investing (risk aversion, sustainability etc). When designing this presentation series, I wanted to capture the friendly, smart, approachable brand roots SmartBe was planting. I accomplished this primarily with gentle fades, simplistic layouts and an abundance of whitespace.