There are key differences (and also a ton of similarities) between the two. TwitchTracker. Keep this number in mind and set performance expectations upfront. Brands can sign up today and sponsor streamers on our platform for as little as $30. For instance, assessing how much of Fortnite’s watchtime was contributed to by different creators is impossible using ACV or viewership alone.

By using ACV and viewer-hours together, you can start to understand the difference between campaigns that bring new audiences to a game compared to those that engage existing viewers. Brands aren’t too experienced when it comes to working with streamers, and streamers aren’t very prepared for working with brands either. Want to receive practical Twitch influencer marketing advice to your inbox, every Monday? Check out their videos, sign up to chat, and join their community. For instance, 100 people could have watched a stream, but using viewer-hours can inform on whether they watched the stream for 5 minutes or 5 hours. We’ll start with the most misunderstood: If you’re involved in the influencer marketing space, you’re very familiar with using follower count as a key metric when choosing influencers to work with. Micro-influencers tend to have much higher engagement relative to the size of their audience and can provide tremendous value to the campaigns they are a part of. They have a high CCV, and a monthly impression score that is somewhere near their CCV times 30.
Twitch is the world’s leading live streaming platform for gamers and the things we love.

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9,169,726,092 total messages sent in 2015, 11 MILLION total videos broadcast per month, 6,000,000 total videos broadcast per month, 58% spend more than 20 hours per week on Twitch, 68% have decreased watching TV to focus their

In part 1, we discussed simple Twitch metrics like follower counts, VOD views, channel views, and peak concurrent viewers.

The ACV is accessible to creators through their internal Twitch dashboard and is used to benchmark a creator’s engagement.

If you are running a user acquisition campaign, you want to be focused on measuring the number of new viewers you are reaching. This process is automatic. Relying too heavily on viewer-hours as a key metric will lead you to run longer streams that have greatly diminishing returns. The Most Watched Games on Twitch, October 2020. We hope this article will, at the very least, help you consider some of the tools you can and should be using when deciding to work with influencers. Let’s take a look at a ton of different Twitch metrics so you can get a better understanding.

This undertaking requires using all of the metrics to maximize their strengths and involves answering different questions tailored to finding the right influencer for you. This article is the second part in our series on metrics … I'm always looking for ways to help my community have a great time!
Check out their videos, sign up to chat, and join their community. A Consultant Walks into a Restaurant in Vietnam…, 11 Types of Influencers You Should Know About, Apple Is Killing A Billion-Dollar Ad Industry With One Popup, Content Creation Hacks for Personal Trainers, Now’s the Time to Add Value to Your Favorite Influencers, 19 Words and Phrases to Chop Out of Your Marketing Copy.

PowerSpike is a Twitch.tv sponsorship marketplace. The concept of raiding has circulated throughout platforms like Twitch for years, but exactly how does it impact live streaming communities? You don’t have this kind of power when using other platforms. ffmetrics streams live on Twitch! 26 May 2020 • 8 min read. It is essential to identify which genres fit your game, find matching games based on this, and try working with influencers who play these games. This is where Monthly Impressions comes in.

If you’re interested in working with Twitch streamers and toying with these analytics yourself, feel free to sign up to PowerSpike and sponsor your first streamers. Well, we know for sure that this streamer has an extremely dedicated fan base. We’re sharing everything we know about finding the right influencers, running successful campaigns, increasing conversions on Twitch, and more.


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