As a digital marketing company with many years experience utilizing such tools (and following our full reviews of both. Engagement Metrics: based on the last 3 months, shows bounce rate, daily pageviews per visitor and daily time on site. The fact that Alexa Rank has been misused for decades by people who have no idea what they’re talking about – and by many who should know better – just continues to rub it in. Track your campaign daily in our reporting dashboard. SimilarWeb and Alexa are two of the biggest players in the online competitive intelligence field. If you compare a competitor’s SimilarWeb numbers to your own Google Analytics numbers, you’re going to feel like you’re being left behind, every time. This list can be filtered by the type of search traffic, search channels and sources. The fact that you can get some data for free just for signing up is a very potent sell, so I’m not going to complain. To gain a better understanding of amazon.com’s online competitiveness, we have chosen to compare the site to ebay.com, bestbuy.com, walmart.com and overstock.com. Adjustments for overestimation lead to a site dropping when it’s not, and it just becomes a mess. To gain a better analysis of your or your competitor’s backlinks history, we would suggest checking ahrefs.com instead of Alexa’s Sites Linking In list. Alexa, one of the most well-known and commonly used competitive intelligence tools around the world, has been the go-to for most marketers, publishers and business executives for years. Bottom line:Alexa is more expensive than SimilarWeb.

Typical customers of this software are companies who have websites that they want to promote to users and gain more traffic. As such, Alexa Rank isn’t really that important. Built for advertisers. Organic/ Paid: traffic volumes for both organic and paid traffic.

SimilarWeb is a software that allows companies to accurately track the traffic on their site and their rank real time.

Basic ($199/month): Offers website analysis with up to 6 months of data, 30 results per metric and full website comparison. Alexa price Starting from $149 per user/month , when comparing Alexa to their competitors, the software is rated 4 - lower than the average Marketing Analytics software cost. I’ll be comparing them both. They also tend to focus on large sites, so smaller sites are more likely to be inaccurate. instead of Alexa’s Sites Linking In list.

For most sites tested – and I’d guess for your site as well – they would give a number between 1 and 20 percent higher than the actual numbers you’ll see in Google analytics. Alexa costing money to even see traffic numbers, especially when those traffic numbers are so often just so wrong, rubs me the wrong way.

Alexa has a lot of services that aren’t relevant to our traffic estimation discussion. SimilarWeb vs Alexa: Which Traffic Estimator is More ... What is The Best Competitive Analysis Tool for PPC Ads? The only way to see an accurate traffic number for any site is to have analytics code running on that site. Your competition is either going to have too little data to estimate properly or they’re going to be bigger than you such that you’re not really competition. We provide the biggest online software directory (more than 18,000 listed tools), free TCO pricing calculator, informative buyer guides, reports and easy to read head to head software comparisons! Advanced ($149/month): offers the same metrics as the Insight plan plus Alexa’s Site Screener, full traffic metrics plus a full site audit every two weeks from Alexa. As for the pricing, they don’t list it publicly anymore.

We have chosen amazon.com as our ‘test’ domain. Direct (42%), Search (26%), Referrals (24%). Determine how much traffic your site received in that time frame, via an Analytics app like Google Analytics or Raven Tools. © 2003-2020 Seperia™ All Rights Reserved        Terms of Use | Privacy Policy | Site Map |  Tel: 09-9509286, SimilarWeb vs Alexa – Competing on Competitive Intelligence. Before using our website, please familiarize yourself with our Frequently Asked Questions page and read our Terms and Privacy Policy. Essentially, hundreds of millions of user devices globally are running at least one app or service that gives data to SimilarWeb, and they are able to analyze that data in broad terms to estimate how users behave. These metrics include: Traffic in November 2016: Need to upgrade to view traffic data. Although, we did notice that for websites with greater traffic, the breakdown of traffic sources (in Alexa’s site comparison) did more closely mimic the results of Google Analytics. SimilarWeb Crawler: SimilarWeb’s own web crawlers scan over 2 billion web pages per month to analyse online content. We compared Alexa’s data with that of Google Analytics for a number of our clients’ websites.

Check Alexa, SimilarWeb, or another traffic estimator to see what they estimate your site traffic to be. Whilst some might consider SimilarWeb’s Site Overview to be shorter in data and insight compared to Alexa’s, the additional categories of metrics offered by the platform outshine those offered by Alexa.

Alexa has been in the data analytics space for over two decades and has become a household name for marketers, business owners, and publishers around the world. Industry Analysis for the ‘Shopping’ Industry. Interestingly, for sites with smaller quantities of traffic (in the range of 60,000-70,000 visitors per month) for which it had ranked the site out of its top 100,000, Alexa could not offer any data insights, while SimilarWeb offered a full analysis. On top of the extensions, Alexa also pulls data from sites that have installed the Alexa script on their site (and certify their metrics). Several tests I’ve seen – like this one and this one – indicate that SimilarWeb is fairly accurate, at least in terms of trends. Growtraffic.com is the leading pop-under traffic network. The Free plan is very basic. Founded in 1996, Alexa is a global pioneer in the world of analytical insight. So why do I say “kind of” when talking about Google Analytics? No traffic estimator will be perfect. Whilst it is clear the Alexa plans are a lot more budget-friendly, one can not ignore the amount of features and additional data SimilarWeb offers, especially when it comes down to mobile web data. They maintain data from a huge number of apps and other data sources, and they apply statistical sampling to a lot of it. A company that in its 8 years has rapidly grown, SimilarWeb gives Alexa a good run for its money when it comes to traffic data, web rankings and more. The real cost of Marketing Analytics software includes the software license, subscription fees, software training cost, customization cost, required hardware, and the cost of maintenance & support and other related services. Traffic Sources: compare the sites based on the share of search traffic, social traffic, traffic from links and direct traffic that arrive at their site. This data is also presented on an interactive graph that shows trends for all search visits, organic search visits and paid search visits. For example, the Reputation Metrics would indicate that bestbuy.com has a lot of work to do on its Facebook Page.

After all, we are seeking competitive intelligence- so what better way to find it than by comparing your top competitors all at once! There are a lot of different estimators out there, but the two biggest options are Alexa and SimilarWeb. It stands to reason that they both have sizable indexes and data sources to use. If you want to check how accurate a traffic estimator is, you need to run it on your own site. Similarweb vs Alexa. Personally, I’m going to go with SimilarWeb. Google Play Keyword Analysis for Keyword: “amazon”.

You can see your own traffic within Google Analytics – kind of – but you can’t see the traffic on another website without having internal access to their data. The additional metrics such as the traffic source breakdown and reputation metrics offer marketers an additional insight and source for ideas on how to strengthen your site externally. For the discerning digital marketer or business professional seeking concrete competitive insight for marketing strategy and decision making, SimilarWeb may just be your best choice. Alexa and SimilarWeb both offer 3 paid packages, as well as a sneak peak of their data for free. ITQlick.com is the leading trusted resource for software buyers. The typical clients of Alexa software are the individuals engaging with small (having one to 100 employees) and/or medium-sized (having more than 100 to 1,000 employees) businesses as well as large enterprises that rely on the industry sector of IT and other related services, mainly with search engine optimization (SEO) and search engine marketing (SEM). As we can’t offer a true comparison to Alexa’s features in this case, here is a quick snapshot of some of SimilarWeb’s additional features: Includes total desktop visits, category traffic stats, sub-categories, traffic per country, traffic sources, category leaders and more. For example, here you may match Alexa’s overall score of 9.0 against SimilarWeb Pro’s score of 9.0. Instead, what you need to do is run the same SimilarWeb check against your own site. In fact, accounting for price is pretty important, so I’ll discuss that later. Create Your Ad.

Traffic Share: same as Traffic Sources in the Audience Overview, this again offers a breakdown of traffic by source. Benchmark yourself before you start benchmarking others, right? The site comparison feature in SimilarWeb is not only a stand out for the range of insights you gain, but the bright colors and visual presentation of data make it just that little bit more fun to play around with. The Advanced package also includes Industry Analysis (traffic and engagement metrics for over 200 industry categories) and Google Play Keywords insights.



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