So it is with selfies. There are some hashtags, however, (like #art) which have millions upon millions of posts. Things of value take time to grow, and their living evolution can be an integral part of their beauty. But the app is a lot of fun and we encourage you to stick with it. So, you know, try not to sweat the likes. Hashtags are the key to others finding your content. Last month the burgeoning social media platform announced they had hit a billion monthly active users. But overall, be authentic. If you’re trying to reach curators and dealers to show and sell your work, #contemporarypainting isn’t as likely to help. If so, you can stick to your brand colors only. There are some hashtags, however, (like #art) which have millions upon millions of posts.

As the social media platform that drives more art sales than any other, Instagram provides an important opportunity to capture followers interested in your artwork and keep them informed as to what you’re doing. Do you want to try it? So how can artists maximize the unparalleled potential of this platform to connect directly with audiences and achieve their career goals?

.st0{fill:#000;}. As you develop your creative presence on Instagram, be true to yourself—and be your best self, for sure. And, as executive editor of ARTnews for 16 years, I launched the magazine in the digital era, which led to an obsession with tracking and understanding the new ways content was being produced and consumed. Group shows are a great way for artists of all career levels to gain visibility. Upload diversified media such as pictures, boomerangs, videos, time-lapses and slow-motion videos (all of which can be taken with a cell phone) to keep your audience engaged. For artists, Instagram in particular has become an essential tool to build networks and careers. Christine Connelly is an Irish figurative artist, This colorful painting is in watercolor on paper b, Artist Cookie Ashton presents a collection of orga, These intriguing mixed media pieces are from artis, Canadian photographer Shaune Thompson presents “, Clear, vibrant color emanates from this bold compo, Artist Karla Gudeon developed her own approach to, Artist Felicia Fraser elevates the ordinary to a w, This fascinating artwork by Wesley Cabral is from, This colorful acrylic abstract was painted by arti, Enjoy Monika Pate's portfolio of masterfully paint, Love this gorgeous glass bowl by artist Heather Fo, Vibrantly colorful and filled with energy, this de, Artist Catalin Domniteanu creates complex, sculptu, This oil painting titled “Old Man and the Sea”, A charming memory of childhood.... Oil painting on, How can artists plan and create a virtual show of, Enjoy this absolutely delightful work by artist Ts, Bold color and symbolism feature in this 12x12 oil, This dynamic abstract painting is by artist Karen.

It’s no exaggeration that social media has changed the way we live. The first idea is to just share your passion and your art as you go. The main goals for artists when marketing through social media is to increase their reach, create more traffic to their art website and display their art … Trying to get a gallery? So in your Instagram posts, catch the attention of curators and gallerists by sharing talking points about your work’s theme and intentions, medium and materials. That’s more than Twitter, more than Snapchat—and it’s actually growing faster than its older cousin, Facebook. These are excellent tips! Pro tip: make the hashtags really small and color pick the background to match the font color so they are invisible in order not to spam your followers (use about three per story post).

1. Imagine your grid has 3 columns and the one in the middle tells a story.

Study how people are using highlights—the excerpts from Instagram Stories that appear between your profile and posts. Increasing sales is done by driving your target audience to your artist website. When is something finished, anyway?

Keeping this in mind, use prime “real estate”—the top lines, before the click—to say the most compelling thing first. Instagram helps you build networks, relationships, and friendships that continue to real life. Does your art practice connect you with communities outside the art world?

Too much text. Show you understand concepts of public art and community in the current moment, and what it means to work on the public stage.

Basically the strategy is just like journalism: Grab attention, and hold it. A rainbow feed is when the colors in your feed change, like the colors of the rainbow, as you scroll down your feed. Decide early on what your Instagram is going to look like and stick to it. One of my personal favorites: the Tiles Feed Layout. It’s a very fun one to create and you will definitely leave a mark in people’s mind.

Are you having an open studio event? Instagram Story Tips for Artists.



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